Vacancy announcement: Baraawe Group Companies seeks a Senior Marketing Manager for their operations in Mogadishu. This position is within the Business sector. The closing date for this vacancy is May, 07.
Senior Marketing Manager
Company:
Baraawe Group Companies
Location:
Mogadishu, Somalia
Role Type:
Full-Time, Executive Leadership
Company Overview
Baraawe Group Companies is a diversified, multi-sector business group operating in Mogadishu, Somalia. We are currently in an aggressive growth phase, expanding our footprint across various industries. To support this trajectory, we are institutionalizing our operations and building a high-performance leadership team. We are not looking for a traditional marketer to run social media pages; we are seeking a commercial leader who understands how to build scalable marketing engines that directly drive revenue across multiple business units.
Role Overview
The Senior Marketing Manager is a high-impact, strategic leadership position. You will own the marketing function across the entire group, reporting directly to executive management. Your mandate is to transition our marketing from ad-hoc activities to a structured, data-driven, and revenue-generating operation.
You will be accountable for strategy, execution, and measurable business growth. If you cannot tie your marketing initiatives to Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and Return on Investment (ROI), this role is not for you. We need an owner who thinks like a business leader and executes with precision.
Key Responsibilities
Go-To-Market Strategy (GTM)
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Design, implement, and own comprehensive GTM strategies for existing and new business units within the group.
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Conduct rigorous market analysis to identify commercial opportunities, competitive positioning, and pricing strategies.
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Translate high-level business objectives into actionable, quarter-by-quarter marketing roadmaps.
Performance Marketing & Revenue Growth
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Build and manage performance-driven marketing campaigns designed specifically for lead generation and sales conversion.
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Optimize the marketing funnel across all touchpoints to reduce acquisition costs and maximize customer retention.
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Align marketing initiatives directly with sales targets, taking joint accountability for revenue growth.
Data, Analytics & KPI Tracking
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Establish a robust marketing analytics framework to track, measure, and report on all marketing activities.
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Shift the organization away from vanity metrics (likes, followers) toward commercial metrics (CAC, ROI, conversion rates).
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Present data-backed insights to the executive board to justify marketing spend and strategic pivots.
Brand & Positioning
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Standardize and elevate the brand architecture across all Baraawe Group subsidiaries.
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Ensure consistent, premium positioning that reflects the group's market leadership ambitions.
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Oversee high-level corporate communications and public relations strategies.
Team & Cross-functional Leadership
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Build, mentor, and lead a high-performing marketing team capable of executing complex strategies.
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Establish clear operational processes, SLAs, and accountability structures within the marketing department.
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Partner closely with Sales, Operations, and Finance to ensure marketing efforts are commercially viable and operationally supported.
About Mogadishu
Mogadishu, known locally as Muqdisho, is the capital of Somalia and the country's largest city. It serves as the political, economic, and cultural heart of the nation. The city hosts the headquarters of numerous UN agencies, international NGOs, and government institutions, offering diverse career opportunities for development and humanitarian professionals.
Ereyada Soomaaliga (Somali Keywords): Shaqo Muqdisho • Shaqo Cusub • Shaqo Buuxda