Senior Marketing Manager

Vacancy announcement: Baraawe Group Companies seeks a Senior Marketing Manager for their operations in Mogadishu. This position is within the Business sector. The closing date for this vacancy is May, 07. Senior Marketing Manager Company: Baraawe Group CompaniesLocation: Mogadishu, SomaliaRole Type: Full-Time, Executive Leadership Company Overview Baraawe Group Companies is a diversified, multi-sector business group operating in Mogadishu, Somalia. We are currently in an aggressive growth phase, expanding our footprint across various industries. To support this trajectory, we are institutionalizing our operations and building a high-performance leadership team. We are not looking for a traditional marketer to run social media pages; we are seeking a commercial leader who understands how to build scalable marketing engines that directly drive revenue across multiple business units. Role Overview The Senior Marketing Manager is a high-impact, strategic leadership position. You will own the marketing function across the entire group, reporting directly to executive management. Your mandate is to transition our marketing from ad-hoc activities to a structured, data-driven, and revenue-generating operation. You will be accountable for strategy, execution, and measurable business growth. If you cannot tie your marketing initiatives to Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and Return on Investment (ROI), this role is not for you. We need an owner who thinks like a business leader and executes with precision. Key Responsibilities Go-To-Market Strategy (GTM) • Design, implement, and own comprehensive GTM strategies for existing and new business units within the group. • Conduct rigorous market analysis to identify commercial opportunities, competitive positioning, and pricing strategies. • Translate high-level business objectives into actionable, quarter-by-quarter marketing roadmaps. Performance Marketing & Revenue Growth • Build and manage performance-driven marketing campaigns designed specifically for lead generation and sales conversion. • Optimize the marketing funnel across all touchpoint === Skills & Qualifications === Candidate Profile • Seniority: Must have operated at a Marketing Manager, Head of Marketing, or equivalent senior level. • Commercial Acumen: You understand business fundamentals. You know how marketing impacts the P&L and can speak the language of finance and operations. • Metrics-Driven: Deep expertise in tracking and optimizing CAC, LTV, ROI, and conversion metrics. • Strategic Executor: Capable of designing a 12-month strategy and willing to roll up your sleeves to ensure it is executed flawlessly. • Contextual Intelligence: Deep understanding of the Somali market dynamics, consumer behavior, and effective local channels, combined with global best practices. What Success Looks Like (First 3–6 Months) • Month 1: Complete a comprehensive audit of all current marketing activities, spend, and ROI across the group. Present a 90-day turnaround strategy. • Month 3: Establish a centralized marketing dashboard tracking core commercial KPIs (CAC, Conversion, ROI) for at least two primary business u --- About Mogadishu --- Mogadishu, known locally as Muqdisho, is the capital of Somalia and the country's largest city. It serves as the political, economic, and cultural heart of the nation. The city hosts the headquarters of numerous UN agencies, international NGOs, and government institutions, offering diverse career opportunities for development and humanitarian professionals. Ereyada Soomaaliga (Somali Keywords): Shaqo Muqdisho • Shaqo Buuxda • Shaqo Cusub

Candidate Profile • Seniority: Must have operated at a Marketing Manager, Head of Marketing, or equivalent senior level. • Commercial Acumen: You understand business fundamentals. You know how marketing impacts the P&L and can speak the language of finance and operations. • Metrics-Driven: Deep expertise in tracking and optimizing CAC, LTV, ROI, and conversion metrics. • Strategic Executor: Capable of designing a 12-month strategy and willing to roll up your sleeves to ensure it is executed flawlessly. • Contextual Intelligence: Deep understanding of the Somali market dynamics, consumer behavior, and effective local channels, combined with global best practices. What Success Looks Like (First 3–6 Months) • Month 1: Complete a comprehensive audit of all current marketing activities, spend, and ROI across the group. Present a 90-day turnaround strategy. • Month 3: Establish a centralized marketing dashboard tracking core commercial KPIs (CAC, Conversion, ROI) for at least two primary business units. • Month 6: Demonstrate a measurable, data-backed increase in qualified lead generation and a reduction in customer acquisition costs compared to the baseline audit. Compensation & Benefits Baraawe Group offers a compensation package designed to attract and retain top-tier talent. We believe that exceptional performance deserves exceptional reward. • Competitive Base Salary: Benchmarked against senior marketing roles in the region and commensurate with experience. • Performance Bonus: A structured, results-linked bonus tied directly to the KPIs and revenue targets you own. Strong performance is rewarded generously. • Leadership Autonomy: You will have a real seat at the table, direct access to executive leadership, and the authority to build and shape the marketing function from the ground up. • Growth Opportunity: As the group expands, so does the scope of this role. High performers w

Application Requirement To apply, please submit your CV along with a cover letter that must include the answer to the following question: "Describe a specific marketing strategy you designed and implemented that led to measurable revenue growth. What were the exact KPIs you tracked, and what was the commercial outcome?" Kindly apply by sending your CV and cover letter to careers@baraweholding.comApplication Deadline: 07/05/2026 Apply on careers@baraweholding.com