The position of DIRECTOR OF MARKETING & PUBLIC RELATIONS at Darul Hikmah University in Mogadishu is now open for applications. This position is within the Marketing sector. Applications are open until Aug, 30. Don't miss this opportunity.
DIRECTOR OF MARKETING & PUBLIC RELATIONS
Lead the Brand. Grow Enrollment. Strengthen DHU
Position
Director of Marketing & PR
Location
Mogadishu, Somalia
Employment
Full Time
Initial Appointment
Six Months, Performance Based
Reports To
Vice President
Deadline
30/08/2026
THE OPPORTUNITY
Darul Hikmah University is entering a new phase of institutional renewal under its 2026/2027 University Awakening Strategy. As part of the University's restructuring, DHU seeks an energetic, innovative and results-oriented Director of Marketing & Public Relations to lead student recruitment, institutional marketing, public relations, digital presence and brand development.
POSITION PURPOSE
Lead DHU's marketing, student recruitment, communication and public relations functions with primary responsibility for increasing student enrollment, strengthening the University brand, improving public visibility and positioning DHU competitively within Somalia's higher education sector.
KEY RESPONSIBILITIES
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Develop and implement an annual marketing and student recruitment strategy with measurable enrollment targets.
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Manage the recruitment funnel from awareness and inquiry through application, admission, registration and enrollment.
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Lead school visits, education fairs, open days, community outreach and targeted recruitment campaigns.
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Manage coordinated digital campaigns across Facebook, TikTok, website, WhatsApp, video content and digital advertising.
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Protect and strengthen the DHU brand and ensure consistent institutional communication.
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Build relationships with media, schools, government institutions, community leaders, employers, alumni and partners.
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Develop faculty and academic-program marketing in coordination with Academic Affairs.
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Monitor competitors, tuition, programs, scholarships, student preferences and market trends.
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Establish a Marketing & PR performance dashboard and submit weekly and monthly performance reports.
KEY PERFORMANCE INDICATORS
Student inquiries • Applications • New registrations • Inquiry-to-registration conversion • Recruitment target achievement • Campaign performance • Digital engagement • Website inquiries • School outreach • Partnerships • Brand visibility • Marketing cost-effectiveness • Reporting quality
About Mogadishu
Mogadishu, known locally as Muqdisho, is the capital of Somalia and the country's largest city. It serves as the political, economic, and cultural heart of the nation. The city hosts the headquarters of numerous UN agencies, international NGOs, and government institutions, offering diverse career opportunities for development and humanitarian professionals.
Ereyada Soomaaliga (Somali Keywords): Shaqo Buuxda • Shaqo Cusub • Shaqo Muqdisho