Digital Marketing Manager

Seeking a new challenge? SUUQBAY has a Digital Marketing Manager position open in Mogadishu. Candidates should bring 2 - 3 years of hands-on experience, preferably in the Management/leadership sector. Qualified candidates are urged to apply before the Feb, 17 deadline. Terms of Reference (TOR)Position: Digital Marketing ManagerDepartment: Marketing / CommunicationsReports to: Head of Marketing / Commercial Director (adjust as needed)Location: On-siteContract Type: Full term1. Objectives of the PositionThe Digital Marketing Manager will be responsible for:• Driving measurable growth through digital channels• Strengthening the organization’s online presence and brand positioning• Optimizing digital campaigns based on data and performance insights• Supporting business goals such as lead generation, registrations, and sales conversion2. Scope of Work / Key ResponsibilitiesStrategy & Planning• Develop and implement a comprehensive digital marketing strategy aligned withcompany goals• Define digital marketing KPIs, targets, and budgets• Identify growth opportunities across paid, owned, and earned channelsCampaign Management• Plan, execute, and optimize digital campaigns (paid and organic)• Manage performance marketing channels (Google Ads, Meta, LinkedIn, etc.)• Oversee SEO, SEM, display, retargeting, and email marketing initiativesContent & Social Media• Oversee content strategy for websites, blogs, and social media platforms• Ensure consistent brand voice and messaging across all digital channels• Coordinate with designers, content creators, and external agenciesData, Analytics & Optimization• Monitor campaign performance using tools such as Google Analytics, dashboards,and CRM systems• Analyze user behavior, funnel performance, and conversion rates• Produce regular performance reports with insights and recommendationsTeam & Stakeholder Coordination• Manage and mentor digital marketing staff or external vendors/agencies• Work closely with product, sales, and IT teams to ensure alignment• Coordinate cross-departmental digital initiatives3. Deliverables• Digital marketing strategy and annual/quarterly plans• Campaign calendars and budgets• Monthly and quarterly performance reports• Lead/user acquisition and conversion growth• Optimized === Skills & Qualifications === 5. Required Qualifications & ExperienceEducation• Bachelor’s degree in Marketing, Digital Media, Business, or related field• Relevant certifications (Google, Meta, HubSpot, etc.) are a plusExperience• Minimum 2 years of experience in digital marketing or performance marketing• Proven track record of managing successful digital campaigns• Experience managing budgets and agencies is preferred6. Required Skills & Competencies• Strong knowledge of digital marketing tools and platforms• Data-driven mindset with strong analytical skills• Excellent project management and organizational skills• Strong communication and stakeholder management skills• Ability to work independently and manage multiple priorities7. Tools & Platforms (Expected Familiarity)• Google Analytics / GA4• Google Ads, Meta Ads, LinkedIn Ads• SEO tools (e.g., SEMrush, Ahrefs, Search Console)• Email marketing platforms (e.g., Mailchimp, HubSpot)• CMS and CRM systems --- About Mogadishu --- Mogadishu, known locally as Muqdisho, is the capital of Somalia and the country's largest city. It serves as the political, economic, and cultural heart of the nation. The city hosts the headquarters of numerous UN agencies, international NGOs, and government institutions, offering diverse career opportunities for development and humanitarian professionals. Ereyada Soomaaliga (Somali Keywords): Shaqo Buuxda • Shaqo Muqdisho • Shaqo Cusub

5. Required Qualifications & ExperienceEducation• Bachelor’s degree in Marketing, Digital Media, Business, or related field• Relevant certifications (Google, Meta, HubSpot, etc.) are a plusExperience• Minimum 2 years of experience in digital marketing or performance marketing• Proven track record of managing successful digital campaigns• Experience managing budgets and agencies is preferred6. Required Skills & Competencies• Strong knowledge of digital marketing tools and platforms• Data-driven mindset with strong analytical skills• Excellent project management and organizational skills• Strong communication and stakeholder management skills• Ability to work independently and manage multiple priorities7. Tools & Platforms (Expected Familiarity)• Google Analytics / GA4• Google Ads, Meta Ads, LinkedIn Ads• SEO tools (e.g., SEMrush, Ahrefs, Search Console)• Email marketing platforms (e.g., Mailchimp, HubSpot)• CMS and CRM systems

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