About FilmAid Kenya
FilmAid Kenya is a humanitarian media development organization that harnesses the power of film and storytelling to inform, inspire, and empower communities in need. The current website serves as the digital face of the organization but requires a full revamp to align with evolving communication needs, better user engagement, and improved content accessibility.
Objective of the Assignment
The purpose of this assignment is to design, develop, and deploy a new and improved FilmAid Kenya website that is modern, user-friendly, secure, and aligned with our brand identity and strategic communication goals.
Scope of Work
The selected consultant/firm will be responsible for the following:
a) Needs Assessment & Strategy
- Conduct a brief analysis of the current website to identify gaps in design, functionality, performance, and content
- Recommend a site architecture and UX strategy that improves navigation and user experience.
b) Design and Development
- Design a modern, responsive website (mobile, tablet, and desktop compatible).
- Integrate multimedia (video, podcast, image galleries).
- Create easy-to-update sections for blogs, news, campaigns, and events.
- Include donation and contact forms, newsletter integration, and links to social media.
- Ensure WCAG accessibility compliance and SEO optimization.
c) Key Features
- Homepage with clear mission and dynamic highlights (e.g., ongoing projects, impact stories).
- About Us, Programs, FAFF (FilmAid Film Festival), REF FM, and Training pages.
- News & Blog section.
- Secure contact and volunteer forms.
- Media center/downloads.
- Content Management System (CMS) for staff to update content easily.
- Google Analytics and basic performance tracking tools.
d) Data Migration & Content Transfer
- Migrate content from the current website to the new platform.
- Ensure all files, links, and pages are optimized and functional post-transfer.
e) Training & Handover
- Provide training for relevant staff on managing and updating the website.
- Deliver documentation and admin credentials for future maintenance.
Deliverables
- Website development strategy and timeline
- Website wireframes and final approved design
- Fully functional and tested website
- Training session and user manual
- Maintenance support for a specified period (minimum 3 months post-launch)
Duration and Timeline
The assignment is expected to take 6–8 weeks from the date of contract signing.
Phase
Inception & strategy - 1 week
Design and development - 3–4 weeks
Testing and content migration - 1–2 weeks
Launch and training - 1 week
Required Qualifications
The consultant/firm should have:
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Proven experience in web design and development (minimum 3 similar projects).
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Expertise in responsive design, CMS (e.g., WordPress, Drupal), and UX.
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Understanding of humanitarian or nonprofit communication needs (preferred).
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Graphic design, SEO, and security best practices.
Evaluation Criteria
Proposals will be evaluated based on:
- Relevance and quality of previous work (30%)
- Technical approach and understanding of the brief (30%)
- Cost-effectiveness (20%)
- Timeliness and deliverability (20%)